The Roys, Bluegrass Ambassadors at Country Thunder, Draw New Fans to the Genre

11 years ago Liv Carter Comments Off on The Roys, Bluegrass Ambassadors at Country Thunder, Draw New Fans to the Genre

Bluegrass duo The Roys has, by way of a relentless touring schedule, brought the celebrated genre to thousands of new fans over the years. Lee and Elaine Roys’ efforts did not go unnoticed and even inspired the Country Thunder organizers to add a new performance area at the 2013 Wisconsin Country Thunder festival July 19 – 21. The duo were invited to be “bluegrass ambassadors” and over 30,000 country music lovers were introduced to the traditional and contemporary sounds of bluegrass being played on the new The Roys’ Pickin’ Porch stage.

All the details are in the press release;

With the advent of the new performance area, THE ROYS are spearheading a movement that results not only in new fans, but boosts album sales as well. The duo has two albums thundering up the BILLBOARD Bluegrass Albums Chart this week: their newest CD, GYPSY RUNAWAY TRAIN at #2, and the August 2012 release, NEW DAY DAWNING, re-entering the chart at #3. Additionally, the GRT music video is in solid rotation on ZUUS Country’s Americana Currents.

THE ROYS are always looking for new ways to expand the audience for Bluegrass music. They have discovered the best way is to listen to their fans.

“At every Country festival we hear the same thing at our autograph table from the fans,” says Elaine. “Wow. I’m a Country music fan. I didn’t know I liked Bluegrass until I heard your music. So now I am a Bluegrass fan.” Lee adds with big smile, “Turns out Country music lovers are Bluegrass music lovers, and we love it!”

For four days, THE ROYS’ Pickin’ Porch entertainers treated Country music fans to spectacular performances. The duo, Trinity River Band, The High 48’s, Truman’s Ridge and The Henhouse Ramblers easily won over the crowd. Country Thunder Executive Producer Troy Vollhoffer notes, “We are always looking to add additional value to the festival, and we couldn’t be more pleased with the addition of the Pickin’ Porch to this year’s Country Thunder Wisconsin. Bluegrass music is an entertaining blend of Country, Jazz, Roots and Americana music, and The Roys are incredible ambassadors of this genre of music. We are proud to offer this option of entertainment to our fans.”

In addition to their hosting duties, Lee and Elaine also shared the festival’s main stage with some of Country’s hottest acts, including Keith Urban, Dierks Bentley, Brad Paisley, Little Big Town, Chris Young and more. This is the third consecutive year that THE ROYS have performed on the main stage at Country Thunder in Wisconsin. Last year, the duo introduced Country fans to their signature Bluegrass sound at Country Thunder in Arizona.

The siblings were recently featured on PBS’ Jubilee series (which includes performances from their previous two Top 5 BILLBOARD Bluegrass Albums Chart projects, LONESOME WHISTLE and NEW DAY DAWNING. If you missed the program, click HERE to view.

August/September Tour Dates
Aug 07 – York Golf and Tennis Club – York, ME
Aug 09 – La Tavarne A Joe – Bouctouche NB Canada
Aug 10 – Clare Bluegrass Festival – Digby NS Canada
Aug 11 – Clare Bluegrass Festival – Digby NS Canada
Aug 14 – Taffy’s – Eaton, OH
Aug 17 – Nelson’s Music City – Farmington, MO
Aug 23 – Outer Banks Jubilee – Kitty Hawk, NC
Aug 24 – Ribz 4 Kidz – Lewisburg, PA
Aug 25 – Craig Civic Center – Kingwood, WV
Aug 28 – Bluegrass in the Park – Staunton, VA
Sep 07 – Renfrew Fair – Renfrew, Canada
Sep 14 – Midnite Jamboree – Nashville, TN
Sep 20 – Poppy Mountain Bluegrass Festival – Morehead, KY
Sep 21 – Dumplin Valley Bluegrass Festival – Kodak, TN
Sep 28 – Willies Locally Known – Lexington, KY
Sep 29 – Washington County High School – Sandersville, GA

Stay social with Lee and Elaine at www.theroysonline.com, Facebook and Twitter.

 

Liv Carter

Liv Carter

Liv is a career coach for creatives, and the people who work with them.
She holds several certificates from Berklee College of Music, and a certificate in Positive Psychology from UC Berkeley.
Her main influences are coffee, cats, and Alexander Hamilton.
Liv Carter

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