Keith Urban’s Guitar Line Is Sellout Success on Debut

11 years ago Liv Carter Comments Off on Keith Urban’s Guitar Line Is Sellout Success on Debut
Gerardo Mora/Getty
Gerardo Mora/Getty

Keith Urban debuted his new URBAN Guitar Collection on HSN Sunday, November 3, and promptly sold out of over 20,000 instruments. The three planned follow-up shows were cancelled as the debut was a sellout success.

Full press release:

Four-time GRAMMY Award winner and American Idol® judge Keith Urban introduced his new URBAN™ Guitar Collection via HSN, HSN.com and HSN Mobile on Sunday, November 3, resulting in a sellout debut. Urban’s first appearance on HSN marks the largest guitar debut ever for the entertainment lifestyle retailer.

“With the sellout world premiere of the URBAN™ Guitar Collection, HSN has once again demonstrated its unique ability to showcase a brand across all platforms like no other retailer in the world,” said Joy Mangano, President of Ingenious Designs, an affiliate of HSN. “This unprecedented launch marks the beginning of an exciting and dynamic partnership and I congratulate Keith on his tremendous debut. I look forward to our continued success as we work together to provide access to high-quality guitar packages to aspiring musicians everywhere.”

The URBAN™ Guitar Collection features two versions of the “Phoenix Edition” guitars – electric and acoustic/electric — and was offered in Brazilian Burst, Emerald Brazilian Burst, Rich Black and Vintage Natural Ivory. It is part of a 21-piece set that includes a custom amplifier, coated guitar strings, embroidered guitar strap, guitar picks, instructional DVDs featuring one-on-one lessons from Urban for the first time ever, and more.

Urban recently released his seventh studio album FUSE, which marked the first time that ANY country artist has simultaneously debuted at #1 on the all-genre charts in the United States, Canada and Australia. He is currently on the road for his “Light The Fuse Tour”. At each show, Keith uses his signature Phoenix guitar — the same guitar that sold out on HSN — and then signs it and gives it away to one lucky fan in the audience.

Urban has sold more than 15 million albums. He’s won four GRAMMY Awards and was the first artist to win the Country Music Association’s Horizon Award®, for best new artist, and go on to win Best Male Vocalist, a title he’s captured three times, as well as the coveted Entertainer of the Year Award. He’s won five Academy of Country Music® Awards, an American Music Award® and People’s Choice Award®. He’s had 15 No. 1 singles and five consecutive platinum or multi-platinum albums.

 

Liv Carter

Liv Carter

Liv is a career coach for creatives, and the people who work with them.
She holds several certificates from Berklee College of Music, and a certificate in Positive Psychology from UC Berkeley.
Her main influences are coffee, cats, and Alexander Hamilton.
Liv Carter

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